Interact Quiz Builder Review

Are you interested in building your own quiz for your business? A quiz is a powerful lead magnet option to grow your business's email list and boost your sales. In order to make a quiz, you need an equally powerful quiz builder platform. The Interact quiz builder is the tool I recommend to create your quiz, due to its affordability, user-friendly interface, and other key features we'll dive into in this post.

Why make your own quiz?

Quizzes are my favorite lead magnet option as a marketing strategist, and here's why. First, they have one of the highest conversion rates of all lead magnets, at 40-50% on average. Think about it—taking a quiz is much more interactive and fun than downloading a free guide!

Quizzes provide useful insights on your audience, because you can analyze how people answered each question. They also give you the opportunity to segment your email list and tailor someone's experience with you based on their result.

How to Create a Quiz

To be honest, a quiz is not the easiest lead magnet option, but it's well worth the effort. For an in-depth guide on how to create a quiz, read this blog post. Here I'll briefly cover the two things you need to create a quiz that's effective and strategic.

Quiz Strategy

First, you need a strategy. Your quiz should be tailored to your niche and what your audience is looking for. Start with the end result possibilities, and work backwards to create your questions and answers. You also need to consider what happens when someone completes their quiz—how does it redirect them, and what emails do they receive afterwards?

If you'd like support throughout this quiz strategy process, join the Quiz Builder Bootcamp here. This live, group program will teach you how to create, set up, and launch your quiz in just 4 weeks!

Tools Needed

Which tools are needed to create a quiz? It comes down to two things—an email marketing provider and a quiz builder. Flodesk is the email marketing provider I recommend, and you can click here for a free trial and 50% off your first year. The Interact quiz builder is the platform I recommend for creating your quiz, and you can try it out here.

I love Flodesk and Interact together because they're both very easy to use for beginners, and they have a direct integration. This means you don't need to use a third-party automation app like Zapier. The simplicity and ease of these two programs is unmatched.

Interact Quiz Builder Benefits

As mentioned, the Interact quiz builder is my favorite tool for creating your own quiz lead magnet. Here are some of the benefits and my favorite features.

User-friendly Interface

Tech is intimidating for many business owners, but that's not an issue with Interact. The user-friendly interface makes creating and launching a quiz super seamless, no matter what your experience level is.

Interact uses many visual cues, especially when it comes to driving answer options to a possible result. The actual quiz result is calculated automatically on the backend, without you having to lift a finger. You can also easily drag and drop your questions to shuffle things around and change the order. Unlike many other tools, Interact is incredibly intuitive.

Integrations

Interact values ease-of-use, which is evident in its many integration options. It seamlessly connects directly with most popular email marketing providers (Flodesk being my favorite). This means you can select with segment you'd like leads to go to on your email list based on their result without using an automation app like Zapier.

Analytics

Interact provides detailed analytics for your quizzes, which is a key component if you'd like to create a quiz that drives results. You can see not only the number of quiz starts and completions, but also which question has the most drop-offs, how people answer each question, and so much more. This helps you tweak your quiz over time for maximum impact.

Lead Generation

Of course, one of the main reasons why you create a quiz is to grow your email list. The Interact quiz builder makes lead generation super simple. You have the option to turn lead generation "ON" and require people to input their name/email to see their results (what I typically do), make it optional, or turn it off.

From there, you simply edit your opt-in form and connect it to your email marketing provider. I have a segment in Flodesk for each result of my quiz, and this makes it very easy for me to serve them with relevant content.

Support

As with any tech platform, you may have questions. Interact's support team is kind, responsive, and knowledgeable. They have a Help Center with many FAQs that have personally helped me, or you also can send a message directly to their team. It's important to have a strong support network when you're creating something that has a lot of moving pieces, and Interact's is amazing.

Interact Pricing

The Interact quiz builder has a variety of pricing plans to suit your needs. Keep in mind that this is an investment, not an expense, because when done correctly, these leads should eventually drive sales for your business.

Below you'll see a table of the different pricing options. If you're just starting out, the Lite plan will do everything you need it to. As you grow, you'll likely want to upgrade to Growth (my current plan). I highly recommend paying annually, as they have a fantastic discount if you choose that route.

Another thing you can do is try out the free trial before paying for a plan to see how you like the software and how your audience responds to your quiz. Click here to sign up and try Interact for yourself.

Ready to build a quiz?

Does the thought of building a quiz excite you now? Are you ready to grow your email list and boost your sales? I invite you to join my 4-week group program, the Quiz Builder Bootcamp, and learn how to create, set up, and launch your very own quiz!

Click here for all the details on the bootcamp and to sign up. I cannot wait to support you along this quiz creation journey!