How to Create a Squarespace Link in Bio Page
Introduction to Link in Bio Page
Are you a small business owner who wants to drive more traffic to your own website from social media? A strategic link in bio page will seamlessly do that for you. Let's dive into a brief introduction on what the purpose of a link in bio is, and then I'll share exactly how you can create your very own Squarespace link in bio page.
What does link in bio mean?
If you've utilized social media at all in the past 5+ years, you've likely heard the term "link in bio". Very literally speaking, it's exactly that—it's a link that is placed in the bio section of your social media profile.
On many social media platforms (including Instagram), you're limited in how and where you can share external links. The link in bio is prime real estate, because sending people there from your content helps them build a deeper connection with you and your offers.
Benefits to Creating a Link in Bio Page on Your Own Website
There are many different options for where to host a link in bio page. You likely have heard of the platform Linktree, which is a common tool for link in bio pages. However, I highly recommend creating a page on your own website, for the following reasons.
More Professional
Using your own website is a more professional option. Your URL is nice and clean (consider using something like yourwebsite.com/links, yourwebsite.com/social, etc.). Your branding is consistent across all your platforms. It further establishes you and your brand as an authority.
Better for SEO
Driving more traffic to your website is positive for SEO. This tells Google that people are frequently visiting your website, and it encourages the platform to push your content out more via search results. This is an easy way to get additional traffic to your website daily. If you’d like to learn more about SEO, I highly recommend the course RANK Method. Learn more and get 20% off enrollment using code “KARLEY”!
Ability to Customize
Not to hate on Linktree, but the platform is not the prettiest. You're limited in how much you can customize it. On the other hand, creating a link in bio page on your own website means it's FULLY customizable, including layout, fonts, colors, photos, videos, sections, etc. I love creating Squarespace link in bio pages because it's a simple, drag-and-drop platform.
Ease of Use
When you design a link in bio page on your own website, it cultivates a better user experience. Someone might feel overwhelmed if your link in bio is a running list of 10+ buttons. Instead, you can break the page into different sections (ex. freebies, workshops, courses, etc.) so someone easily finds what they're looking for.
Steps to Create a Squarespace Link in Bio Page
Are you convinced to create a link in bio page on your own website? You won't regret it! Here are the steps to create a Squarespace link in bio page in no time.
1. Create a new, "not linked" page.
Log into your Squarespace account, and open up your website. Under Pages > Not Linked, create a new blank page. When your page is not linked, that means that it won't show up on your website's navigation menu.
2. Hide the header and footer.
Under your new page that you just created, click the "settings" wheel. Go to Navigation, and turn off the header and footer. The reason why it's recommended to do this is because you don't want any distractions on this page. Someone only finds this page from your social media accounts, so you don't need your typical website header and footer present.
3. Rename the page and slug URL.
In those same page settings, go to General. Change the Page Title to something relevant, like Instagram, Social, Links, etc. Adjust the URL slug to match. You can change the Navigation Title as well, but it doesn't really matter since you're creating an unlinked page.
4. Design your page with your top links.
Now for the fun part—designing! Close out of your settings and click "Edit" on your page. Consider what you'd like the design to look like. Depending on your strategy, you likely want to include your top freebies, offers, and contact page. Think about anything you'll be promoting in your content, and add those items to this page.
The key here is to minimize overwhelm on the page as much as possible. Keep it clean, organized, and intuitive. You can view my Squarespace link in bio page here as an example. I love having a photo of myself at the top, links to work with me, a freebie section, and a digital product shop section.
5. Optimize the page for mobile.
Before you hit Publish, make sure the page is optimized for mobile. Since this page will be connected to your social accounts, most people will be viewing it from a mobile device. To do this, click the phone icon in editor mode. From there, make any adjustments as needed. Once your page is optimized for mobile, you're ready to hit publish!
6. Update link in bio page as needed.
Remember to update your link in bio page as needed. If you start promoting a new freebie or offer on social media, add those to your link in bio page. As you add in new things, it's okay to remove older offers or freebies. You don't want this page to feel overwhelming for visitors, but it's important for it to stay current.
Conclusion
I hope this post encouraged you to create your own Squarespace link in bio page. This page very well might be one of the most visited on your website, so keep it updated, organized, and enticing.
If you'd like to dive more into your marketing strategy like discovering how to drive traffic to your link in bio, coming up with freebies your audience can't wait to download, or a content strategy that feels simple and aligned to your business, I invite you to book a strategy session with me here. You'll walk away with clarity and concise action steps to help you reach your goals.
