Flodesk Review: Why It's the Best Email Marketing Platform for Small Business

What is Flodesk?

Flodesk Overview

Flodesk is a female-founded email marketing provider that launched in 2019. Flodesk is a design-first platform—a rarity in the email marketing space. Many of its competitors such as Mailchimp and ConvertKit, are harder to use and definitely not known for their aesthetic emails. Flodesk fills that gap by providing stunning designs, a user-friendly experience, and some other unique features we'll dive deeper into.

Flodesk Pricing

Something unique about Flodesk is its pricing structure. While most email marketing platforms penalize you for growing your list (aka, you pay more the more subscribers you have), Flodesk charges a flat rate regardless of how large your email list is. This empowers the small business owner to aim for growth without the pressure or stress of increasing their email expenses.

The Flodesk pricing for email marketing alone is $35/month (billed annually). If you'd like to add on e-commerce, it's an additional $24/month (annually). If you choose to pay annually, you'll receive one month free. While it might seem like a large investment at first, your email list converts 40x better than social media. Utilizing email marketing intentionally is well worth the expense and will give you a strong ROI, or return on investment.

Flodesk Discount Code

Flodesk offers a 30-day, no credit card required free trial which I really appreciate as someone who takes investing in a new platform seriously. If you give the free trial a go and like what you see, you can click here for 50% off your first year or use code "BUDTOBLOOM" upon sign up!

Flodesk Features

Flodesk deeply cares about small business owners and their successes, and it's evident in how they listen to their community. Flodesk is constantly coming out with new features and improvements, without raising the price for members. They work to eliminate the need for other platforms, such as ClickFunnels, Linktree, Leadpages, Thrivecart, and more by offering these advanced features.

User-friendly Design

Creating an email list for your small business may feel intimidating at first, but Flodesk has your back. Everything on the platform is user-friendly, including drag and drop features (no code required). If you aren't sure how to do something, they have a wonderful help center where you can find answers to your questions or ask their team. They also have Flodesk University, where you'll find more email marketing education and strategies.

Landing Page and Email Templates

You never have to start from scratch on Flodesk, because they have gorgeous templates to choose from for everything! There are full page templates for landing pages (hosted with yourname.myflodesk.com customizable domains so you don't even need a website!), in-line and pop-up forms, emails, and more. Select a template that represents your brand, and customize everything including colors, logos, fonts, and images.

Segments

Flodesk makes segmenting your audience so simple. When filling out a form, someone can select their preferences and be segmented automatically. You can also create segments for each freebie and form you make. This allows you to strategically email your audience with the exact content that they want to receive.

Workflows

The Flodesk workflows allow you to essentially build out nurture sequences and sales funnels all within the platform—no ClickFunnels required. The workflows are easy to create and follow. Even creating from scratch, the platform walks you through exactly what happens at every step. Personally, I utilize workflows to deliver my freebies and then send subscribers through email sequences related to the freebie they downloaded.

Countdown Timers

One of the newer Flodesk features is countdown timers. This feature replaces external platforms like Countdown Hero. If you have a sale ending or the doors are closing to your program, utilizing countdown timers is a strategic way to drive urgency for your audience. Flodesk has a large selection of timers to choose from that you can add directly into your emails. The best part? All the timers are customizable to your brand colors and fonts—because, of course they would be.

Analytics

Another newer feature is the Analytics tab. This was the biggest feature that I felt was missing from Flodesk for a few years, and it shows again how much they listen to what their community needs. The Analytics tab makes it easy to track your subscriber growth, open rates, performance by segment, form metrics, and more. As with everything else with Flodesk, tracking analytics is a pleasant experience due to how user-friendly they created it to be.

Final Flodesk Thoughts

If you're a beginner to email marketing or you're a small business owner who would love to work with a platform that's easy-to-use and affordable, I cannot recommend Flodesk to you enough. I've saved so much money over the years by sticking with a platform that allows me to grow without charging me more, and they continue to reward my loyalty by constantly rolling out new features to better serve my business.

Excited to give Flodesk a shot? Try out their 30-day free trial and then get 50% off your first year by clicking this link or using my discount code, "BUDTOBLOOM"!